I happen to believe that if you’re not doing something the way you want to do it, you either have to change the way you’re doing it, or you have to find a way to get rid of it completely. That’s not to say that you shouldn’t be involved in challenging work, or the kind of work that puts you out of your comfort zone. But it is to say that even in adverse conditions, you need to find and mold that situation to who you are and what your strengths are, otherwise it’s never going to work.
Why I joined a Linkedin Pod
I want to share an example of something that happened to me very recently. I made a decision to leave my Linkedin pod. I would imagine that most of you reading this are involved with social media of some type. Whether it’s Facebook, Instagram, Twitter, or any other, I have to think that most of you know these networks and have been on them at some point in your lives. If, not that’s OK, and also, wow.
I happen to be on Linkedin which is my social media network of choice. While I’m on basically all social media sites, I spend the most time on Linkedin. One of the things I’m finding with Linkedin, is that like any other social media network, there’s definitely an addictive quality there. And because of my competitive nature, I’ve made it my mission to grow my following on the site as much as I possibly can.
So in order to speed up the process I joined a Linkedin pod. A Linkedin pod is no different from an Instagram pod, or any other group where the main goal is to push each other’s content on the network. A Linkedin pod is basically group of about 10 to 20 people (it can be less or more) where your job is to engage with all of group members’ content.
Someone will share the link to their content and your job is to then like, comment, or engage in some way with their content as quickly as you can. The reason for this is that the more engagement you receive on your content (and particularly in the first hour after posting it), the longer Linkedin’s algorithm will not only keep your content in the feed but will also prioritize said content so that it’s more visible. The end result being you get more views, comments, like etc etc. The result of that is more followers.
There’s absolutely nothing wrong with being in a pod. It’s completely legal and in fact while Linkedin hasn’t explicitly said it, I’m pretty sure they encourage this. I mean, what social network doesn’t want their members on their site longer, engaging with content? Regardless of whether or not this is a “hack” to their algorithm, nothing bad can come of this for Linkedin. But honestly, that’s an entirely different argument for another time. The bottom line is that joining some type of pod will get you more views and engagement on your content.
Why did I leave my Linkedin pod?
If I could get more engagement and increasing my following in a quicker time, why did I leave this pod in the first place? One of the downsides to a pod is that most of these pods have rules and those rules are that if you fail to comment and engage on everyone’s posts, you will get removed from the pod. Another downside is that pods tend to be clicky so you might to miss out on other great content you could be engaging with (but that’s not relevant to this article).
That I had to follow these rules didn’t sit well with me. I didn’t feel I had much to say on some of the content that was being submitted. While much of the content was great, and I really like the people that were in this pod (and I still do and I’m still going to engage in their content), I left.
The reason I left is because I don’t like anyone telling me what I have to do. I just don’t. I never have and it was weighing on me. I felt constant pressure to engage on other people’s content in fear that if I didn’t I would be removed. And that’s just not something I wanted to feel.
You have to stick to your guns
As of right now, I’m engaging more on Linkedin than I ever have before and it’s because I’m not bound to anything. I’m having more fun and engaging because I want to, not because I have to. Maybe I’ll miss out on some of the content, and maybe I won’t. But that’s on me, and that exactly how I like it.
And this brings me back to my original point. If you’re doing something and it’s not the way that you want to do it, you either need to change the way you’re doing it, or cut it off completely.
There’s no shame in walking away.