Anyone who runs a business has had that “potential client.”
The client who gives every single indication that they want to work with you but they just haven’t pulled the trigger yet.
For whatever reason they just can’t get past that tiny percent of them that says “maybe there’s another way.”
They’re clinging to the notion that even after years of trying without success that somehow at the 11th hour a miracle will happen and they won’t need to use your service or product.
And frankly there’s not a whole hell of a lot we can do to get these folks over that hump.
It’s a demon they have to face and live with day after day.
But when it comes to the folks that I’m personally psyched to potentially work with, I only have one thing to say:
WHAT THE FUCK ARE YOU WAITING FOR?????