This year I decided I was going to go all out on a personal branding spree.
To take whatever it is I’m doing to the next level.
What’s that level? Not 100% sure but 8 figures would be nice.
But here’s the thing.
There are lots of things I simply cannot get around to make it happen.
For example, I kind of have to be on TikTok. I have to be on Instagram. I have to be on Clubhouse.
Do I literally have to be on these platforms? Of course not.
But if I want to grow my brand the right way and the quickest way, I have no choice.
I’m not a celebrity. I’m not famous. So technically I have to start from scratch.
If I don’t learn these platforms I’ll be left behind, just like I’ll be left behind if I don’t learn the next platform that’s buzzing with opportunity.
Does it mean I have to do it all by myself? Of course not. I can hire an editor. I can hire a marketer.
I’m no TikTok guy. Frankly the content on there just isn’t my thing.
But that doesn’t matter. It’s 2021 and if I want to grow a brand, I know I gotta be on there.
Which is to say that there are certain things that there are just no detours for.
I can’t grow a personal brand without being personal. No virtual assistant is going to be able to create “me” on these platforms.
I have to do it.
Like I said I have people helping me. I have people marketing and editing for me. But ultimately if you want a brand, there are some things you just have to suck it up and do.
And that goes for just about anything.
Believe me, if I could have a robot do all of this stuff I would.
But if I want it done right, I gotta make these sacrifices. And so will you if you want it bad enough.