Everyone’s talking about Clubhouse. And rightfully so.
It’s seen an explosion of user growth and the time spent on this app has been astronomical.
Basically it’s audio chatrooms. Think of it as a “group Podcast” where everyone, even listeners, get to chime in from time to time.
But is it worth your time?
That’s a big question everyone seems to be asking.
Here’s my take. And it’s the same take I’ll always have on social media.
What’s your goal?
Why are you on the platform?
Are you on there as a listener trying to obtain knowledge? Do you find that Clubhouse is helping you obtain that knowledge? If so, then yeah, Clubhouse is worth it.
If you’re bumbling around from channel to channel and getting zero out of it, then no, it’s not worth it.
What about in terms of business?
Are you on Clubhouse to get leads? Do you want to get more connections? Do you want to talk to people you don’t have access to?
Are you achieving any of these objectives? Then yeah, Clubhouse is worth it. If you’re not, then no, it’s not worth it.
I’ve said this before and I’ll say it again.
You should be using social media. Social media should not be using you.
If you find yourself endlessly scrolling and are acting like a zombie who’s channel surfing the TV, something’s likely going wrong.
The second you succumb to what social media’s true aim is (to suck you in and get you addicted so you spend more time there than anywhere else), that’s the second they are using you and you are not using them.
Clubhouse is no different than any other social media platform at its core.
How you interact with it is entirely up to you. But again, if you’re not getting out of it what you intend to, then you are likely wasting your time.