In Business: Why You Should Respond to Almost Everyone

Sometimes you reach a point in your career or business where you decide that you’re not going to respond to everyone.

It’s understandable.  You realize that not everyone is going to provide value.  Not everyone is going to be able to help you.

Some people just say “hi” and you’re like “what the hell is this crap?”

But I’ll be the first one to tell you that you should be responding to almost everyone that reaches out to you.

I’m not saying that you yourself need to be doing it.  You could have an automated response in place.

You could certainly hire an assistant to do all of your responding for you.  The point is that you should be responding in some way, especially in the beginning.

Here’s why

One of the biggest lessons I learned as a recruiter that always stuck with me was that the person I’m talking to today could be the person that helps me in the future.

When I first began as a recruiter I was reaching out to lower level professionals in the Investment Banking world.

These are people that could make me immediate money if I placed them at other jobs, but what I failed to truly recognize is that these were the people who could get me a ton of work in the future.

13 years later, and well after my career in recruiting, a huge percentage of people I used to talk to are now in very senior roles.

The kind of roles where they are making decisions.

The kind of roles where they are the ones who could hire an outside recruiter.

I can only imagine how much work I potentially could have gotten had I stayed in touch with all of them, and still remained a recruiter.

While I’m no longer a recruiter, I still take that advice to heart.

The people you don’t respond to

While I think it’s important to respond to nearly everyone, notice I said nearly.

You don’t respond to people who are mean for no reason.

You don’t respond to people who make sexual advances.

You don’t respond to people who threaten violence.

You don’t respond to people who offer zero value whatsoever.

Frankly you need to use your head on this one and make logical decisions.

But the point I’m making is that not every single person in the world is worth a response if they show you the signs.

Now, if you want to get to the point where you’re picking and choosing who to respond to because your business is doing so well?  That’s the part where you contact me.

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