Super Bowl L Drops the Roman Numeral for New Logo


For the first time in over 40 years, the NFL has decided to forego using Roman numerals for the the Super Bowl logo and will instead use regular numbers. Above you can see the logo for Super Bowl 50.

The NFL has used Roman numerals for Super Bowl logos since Super Bowl V back in 1971. However, league vice president, Jaime Weston, states that this is only a one year break because the “L” alone isn’t as pleasing to the eye.

“When we developed the Super Bowl XL logo, that was the first time we looked at the letter ‘L,'” Weston said. “Up until that point, we had only worked with X’s, V’s and I’s. And, at that moment, that’s when we started to wonder what will happen when we get to 50?”

According Weston, an NFL creative team has been working on the Super Bowl 50 logo since April 2013, and there have been, throughout the process of perfecting it, 73 different versions of the logo. In actuality, there are two logos (one national and one regional) created for the big game, which will take place on Feb. 7, 2016 at Levi’s Stadium, the new home of the San Francisco 49ers. Both the national and regional logo show the “50” in gold, highlighting the fact that this is  the Super Bowl’s golden anniversary and that the event will also be taking place in the “Golden State.”

“We think what we have makes a very powerful statement for the NFL brand,” Weston said.

While it’s definitely strange to not have Roman numerals accompanying the official Super Bowl logo, I think this is probably the best look that the NFL could have gone for. What do you think about the new logo for Super Bowl or does it not matter to you?

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One Response

  1. JimGramze June 5, 2014

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