Oct 23 2009
It’s a sad day for Playboy magazine:
Big cuts are in store at Hugh Hefnerâ€™s Playboy, which is slashing its rate base a whopping 38 percent as the iconic menâ€™s magazine battles advertising and circulation declines, Mediaweek has learned.
Starting with the January 2010 issue, Playboyâ€™s rate base will drop to 1.5 million from 2.6 million, a rep there said.
Playboy also will combine its January and February issues after doing the same with its July and August issues this past summer. No decision has been made about repeating the July/August double issue this year, the rep said.
While the new CEO Scott Flanders talks about changes that are going to be implemented with the magazine like changes to its print magazine and more base rate cuts, I can’t help wonder if they’re thinking of shifting online completely.
I hope Playboy isn’t as old school as some other publications who aren’t with the times and realize that we are online, period. Â If I were Flanders I’d be looking into Playboy TV and killing it with their website.
Playboy apps for phones, computers, you name it.Â These guys haven’t scratched the surface.Â Nor have many large publishing outlets.Â Come on guys, I’m rooting for ya.