May 17 2013
Taco Bell claims that its product developers came up with the idea for the Doritos Locos Taco — probably the most successful new fast food item of the 21st century so far, with more than half a billion sold in the past 14 months — at a summit with Frito-Lay executives at its Irvine, Calif., headquarters. But a lawsuit filed by federal prison inmate Gary Cole in the U.S. District Court for the Northern District of Texas on May 15 alleges that the story behind the taco is a lie. In his 35-page handwritten complaint, Cole insists that he invented the Doritos Locos Taco — and that Taco Bell and Frito-Lay stole the idea from him through the mail. [Continue Reading]
The fact this case went to a U.S. District Court makes me believe that Gary Cole may have actually invented Doritos Locos. I need to think of some random sh$t just so I can get my hands on a lawsuit. I’m pretty sure I invented something in my life. I just can’t think of it right now. Who would have thought it? Gary Cole the brains behind Taco Bell.