I’ve watched this video five times now, and I still can’t believe it’s real. Seriously, I think as soon as I publish this article, it’s going to come out that this whole thing was some crazy form of CGI. Anyway, what I’m talking about is the video below, of a crab (yes, a crab) stealing a guy’s beer. As you can watch for yourself below, you’ll see how, somehow, someway, the bottle of Sam Adams ended up in the crab’s clutches, and he continues to run back farther and farther from the man, cradling the beer like it’s some kind of nectar of the gods (which we all know beer is).
What I can’t wait to see (and as one of the many YouTube commenters on the video mentioned) is if and when this video goes viral if Sam Adams somehow uses the footage of this crab for a new advertisement or some sort of online video campaign. The video is so funny and just plain ridiculous that it would surely make audiences watching TV laugh. I can see the slogan now: “Sam Adams: A beer so good everyone and everything wants a sip.” Okay, so maybe that’s probably not the best slogan that they could come up with it, but that’s also why I majored in English and Film at school and not Marketing. I would have been absolutely terrible at that stuff.
So check out the video below and let us know what you think of it in the comments. And also, tell us what you would have done if you had been in the guy’s position. I love my beer, especially Sam Adams, but I might have been a little too freaked out by the crab to go after it like he did.
Photo via YouTube