Feb 03 2014
The aim of most Super Bowl advertisers remains creating a must-see commercial that will have everyone talking on Monday. But there is another increasingly viable way to viral word-of-share success: producing the can’t-see Super Bowl commercial.
Commercials banned from airing during the Super Bowl can generate tremendous attention online leading up to the NFL’s big game. While ads deemed too racy — Ashley Madison’s 2011 ad with porn star Savanna Samson — or too crude — Bud Light’s Apology Bot 3000 spot in 2007 — tend to make up most of the banned ad genre, there are many reasons a sponsor’s spot might be turned down. Regardless of the rejection rationale, these unaired promos tend to rack up views on YouTube. [Continue Reading]
As much as we love these commercials, they are kind of ridiculous and really have no place during the Super Bowl. Watching them on our own time will suffice.
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