Sometimes giveways aren’t thought through very well, and the company might be losing out a lot more than they think. This happened when a man discovered he could fly around the world forever, all by buying pudding cups.

Healthy Choice was offering 500 frequent flyer miles to anyone who purchased 10 Healthy Choice products. David Philips recognized that if he purchased individual cups of pudding at 25 cents apiece he could easily rack up a lot of miles. He ended up with 1.25 million frequent-flyer miles for roughly $3,000.

That’s the equivalent of 31 round trip tickets to Europe, or 42 tickets to Hawaii! He also donated the pudding cups to the Salvation Army and local food banks, and was able to write off the donations on his taxes.

That…is probably the greatest story I’ve ever heard, and it’s hard to believe they let him actually do this, but props to Healthy Choice for not going back on the offer.