Mar 04 2011
I believe we’ve talked about the Heart Attack Grill here before, and maybe even it’s spokesman, 575 pound Blair River, hired to shoot promotional shots like this one. Wellll guess what?
River, who stood 6-foot-8 and weighed about 575 pounds, gained a measure of fame in the past year as spokesman for the Heart Attack Grill, a west Chandler restaurant that specializes in thick hamburgers and fries. He died on Tuesday at the age of 29.
The cause of death is currently unknown, but friends are speculating that it was the result of his contracting pneumonia after a bout with the flu.
Heart Attack Grill is an unabashedly unhealthy restaurant – the menu consists of huge burgers, milkshakes and fries cooked in lard – and having such a big man as a spokesman was part of its tongue in cheek “glorification of obesity.” But those who knew River said he was more than the larger-than-life caricature he portrayed in promoting the restaurant.
So yeah, he was a nice guy, but I think embracing one of the Seven Deadly Sins probably isn’t the best way to live life.
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