This may look like some sort of supermarket prank, where some devious youth makes a flawless new label to put seamlessly on an existing product, but I promise you it’s not.

Placenta shampoo is very real, according to my roommate who works at a product ideas firm that has a whole collection of weird crap like that. Meaning, I’ve actually seen placenta shampoo in person.

No, it’s not a terribly large seller, but it does exist, and does make your hair pretty shiny I’m told. But that’s probably one beauty secret you’re going to want to keep to yourself.