. Uncoached - California selling License Plate Ads for Cash |

Jun 21 2010

California is Broke, Wants to Sell Ads on Your License Plate

Published by at 2:00 pm under Oddly Enough

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Good lord California, is this seriously the kinds of ideas you’ve come to now? Selling advertising real estate on license plates as a way to raise cash?

Yes, it seems so. There is new type of technology that is essentially a fully electronic license plate. California wants to use this tech for their own purposes, purposes that are incredibly stupid if you ask me.

The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen.

And this is going to close a $19B deficit how?

Look, I’m not sure how much money you can haul in from stupid license plate commercials, that are too small to even be seen most of the time, but I have to say, wouldn’t the costs of electronic license plates be SIGNIFICANTLY higher than the standard metal ones that prisoners bang out currently? So either the state would have to pay extra, or it would be passed on to consumers, for the “privilege” of having their cars be walking advertisements. Idiotic.

California, two words to close that budget gap: LEGALIZE IT.





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