Mar 19 2010
It’s not often that you are about to get on an elevator and admire the advertisements on it. The coolest feature I’ve ever seen on an elevator is when they occasionally have TV’s inside that tell you the weather or have the latest news. It’s funny because elevator ads didn’t even exist just a few short years ago.
Elevator advertising is one of those things – and it’s gaining momentum as one of the hottest marketing venues in the country.
One of the most attractive aspects of elevator advertising is the sheer number of people it reaches. The average number of riders in a high-rise building is 500 people per day. Over a six month period, that amounts to more than 90,000 views of your ad – a significant amount of attention for any small business.
I can’t wait until there’s a dual elevator in a building where the left elevator is a left breast and the right elevator is a right breast and it’s a “Got Milk?” campaign.
Until then we’ll have to deal with these 9 elevator ads.
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