Branding project “All Day I Dream About Sneakers” was created for Adidas Originals by Dimitri Kalagas and Chris Cork. The world’s most original range of sneakers were converted to unordinary sculpted models. Achieved models were used in extended compaign which included in-store posters, visual merchandising displays and a limited edition book.

Yes, and I hear the next wave of sculpture is sneaker porn.  Yes, sneaker porn.  Apparently this new form of branding is going to have stuff like breasts and butts featured on the tongues and laces of said shoes.

I’m 100% joking but it would definitely be cool if we could see boobies on sneakers.  In the meantime, these sneaker sculptures will have to do

Thanks to My Amazing Fact for these pictures