Sep 09 2009
Using Raw Footage and Ridiculous Non Related Stuff is Great for Advertising
This is an excellent montage of classic Youtube clips all used to advertise a new racer called Blur on Activision. It just goes to show that when you combine Jackass firecracker out of ass footage with an incredible clip of a mother laughing at her son on a roller coaster (minute 1:33) that you can really be poised to make a run at the market.
It seems that this is the direction our country is headed. The further along we go, the more we have to shock our audience to get their attention.
Personally I think Activision does a great job of it here.
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