According to the New York Times

What if, say, the association that puts on beach volleyball tournaments — where young athletes compete against each other dressed in nothing but swimsuits, visors and sunglasses — wants to run a campaign featuring close-up photographs of its volley girls and volley boys in all their muscled, sun-tanned glory?

That is what the association, the AVP (Association of Volleyball Professionals), is doing in its campaign for the 2009 professional beach volleyball tour. Print, online and outdoor advertisements present AVP players dressed (or undressed) for work, among them Phil Dalhausser, Holly McPeak, Mike Morrison, Todd Rogers, Sean Scott, Tyra Turner and Kerri Walsh.

I guess the folks at AVP are tired of being one upped and consistently outranked by the likes of the MLB, NBA and NFL.  Well not to mention tennis, soccer and about a thousand other leagues.

I suppose when you look at the numbers, it’s quite evident that you need a change.  Look man, cheerleaders run around in just about every sport.  It should come as no surprise that volleyball is heading in that direction.  In fact, I think we should embrace it.

Throw in a couple of “wardrobe malfunctions” here and there, make this thing a reality TV spectacle and all of a sudden these money problems disappear.  Sure the sport becomes a joke but do you think the powers that be at AVP give a rats ass?  No.

It’s all about the bills.  Let the Olympics measure true skills on the sand.  The rest of the time?  Shake it.  And shake it like you mean it AVP.

*if you guys think I’m serious, then come on.

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