Jan 13 2009
Asian Fit Sunglasses: How is This not Racist?
From Oakley’s Website
Getting the right fit is essential for comfort, protection, and even optical performance. You may have heard industry terms like “European Fit” and “Asian Fit”. If sunglasses tend to sit too low on your face or slide down your nose, touch at your temples or cheeks, or feel narrow at the sides of your head, try our Asian Fit. The tabs below show all the technology we put into making these frames fit with perfection.
Industry terms? These are industry terms? So if your eyes are a little slanted then the glasses can be adjusted. Isn’t that what you’re really trying to say? I mean are these five definitions going to come out soon as “industry” standard?
The Black Fit: Blending in perfectly for when you steal a bike or get beat up by a cop
The Jewish Fit – We provide extra comfort for that shnoz of yours. Good for Menorah lighting!
The Puerto Rican Fit - Can fit on families up to 40.
The Guido Fit – Yes we know you know Gotti’s son. Congratulations
The Priest Fit – Little boys will never know you’re staring
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It’s not about “slanted eyes” as you’ve mentioned, which shows you don’t know about or have not experienced the issue with glasses. I’m Asian, and I don’t find it racist. It’s damn hard finding a pair that fits well –I still haven’t found one. 4 out of 5 Asians, who I see wear glasses, constantly have their glasses sliding down their noses and have to adjust them by pushing them back up every 30 seconds. The lens tend to fall below the direct line of vision, because the design of the glasses weren’t built to compliment to our low, flat nose bridges. Although it may not apply to everyone, it is true many Asians have features that differ from westerners –one being our noses.
So the terms could have been better chosen, but the company was not trying to be offensive. After all, it’s unlikely that a well-off designer brand would attempt to sell products, intentionally using racist labeling.
Nice site! Will come back again – taking you feed as well, Thanks.
The person who wrote the original post is over sensitive and utterly retarded. It has absolutely nothing to do with the slant of ones eyes, it is designed to fit an almost bridgeless nose. It also has to do with facial structure. Why should one specific group of people have to suffer with frames that don’t fit their face properly because of a possible racist remark. By the looks of things you only made the post so that you could come up with other possible racist remarks towards other ethnicities. I think we know who the real racist is. Maybe you should stop being so damn sensitive and enjoy life rather then finding every little thing to complain about.
I agree with the previous posts.
It is extremely hard, as a fellow asian, to find the perfect pair of sunglasses. I think I’ve been through 5 trying to find a pair that doesn’t rely on my cheekbones to stay on my face. I am debating to by a pair of the Oakley asian-fit glasses but its hard since I hate Oakley’s look and designs.
Other brands need to follow Oakley’s initiative and start coming out with glasses made for individuals with the same facial structure.
Agreed…not racist at all. It’s a fact that the configurations of our faces are more consistently different than any other culture. Why not capitalize on that? I praise Oakley, because I was happy that a company was in tune to this. Actually a breath of fresh air for a spade to be called a spade and for Oakley to make it easier for me to find a pair of ski goggles that actually fit. Frustrating living in a diverse world without products to fit the diversity. I paid a premium for these goggles and wouldn’t think twice to do it again. Great work Oakley….hopefully other companies follow suit.