From Freshpair:

In 2003, Freshpair rolled out the inaugural celebration holiday, National Underwear Day. We put our models on the streets of New York in just their underwear and the Freshpair team of underwear ambassaors began collecting signatures to petition for an official day of appreciation for what lies beneath

Last year our underwear ambassadors marched through Times Square, the most heavily-trafficked locale in New York City, modeling some of today’s hottest brands for unsuspecting — yet pleasantly surprised — shoppers, tourists and die-hard New Yorkers who thought they had ’seen it all.’ More than just eye candy, our models conducted various surveys to reveal Americans’ real underwear preferences.

I live in New York City. Too bad I was sitting in here typing this sh*t. Damnet.

Nonetheless I’ve managed to scoop up a few pictures for you guys.

Underwear and Underwear After the jump

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